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Lima Design Week Features A Bold New Collaboration From Cassinelli And Gerardo Larrea

29.01.25 by Mateo Vargas

Cassinelli, a leader in the home finishing market, reaffirms its commitment to blending art and interior design with Meow!—an artistic intervention by Peruvian artist Gerardo Larrea, showcased during Lima Design Week. This collaboration transforms the Cassinelli Experience Store at Av. Santa Cruz 857, Miraflores, into a one-of-a-kind space inspired by Tim Burton’s universe and the iconic Catwoman character from Batman Returns (1992).

 

Through this intervention, Gerardo Larrea pays tribute to the duality and complexity of Catwoman, a character who embodies both light and darkness, good and bad. The installation takes visitors on a visual journey through the creative process of the character, from initial sketches to final representations. Graphic elements and texts are seamlessly incorporated into Cassinelli's porcelain tiles and floors, immersing visitors in a space for both visual and emotional exploration.

 

 

Meow! is a fictional studio where the creation of Catwoman comes to life. Using my graphic and artistic style, I’ve captured her power, contradictions, and love for cats. Visitors will witness the evolution of Catwoman through strokes, illustrations, and texts that accompany the entire intervention,” says Gerardo Larrea.

 

The collaboration between Cassinelli and Larrea merges contemporary art with interior design, offering a unique experience that encourages visitors to rethink the relationship between these two worlds. Carlos Nicolini, CEO of Cassinelli, shared: “We are excited to offer our clients and visitors to Lima Design Week a visually enriching experience that showcases the transformative power of art in interior design. This intervention is yet another example of our commitment to innovation.”

 

 

Milagros Villanueva, Cassinelli’s Marketing Manager, added: “Through this collaboration, we aim to strengthen our ties with local culture and art, offering a unique proposal aligned with current trends in interior design. Gerardo Larrea’s intervention is a perfect example of how creativity and design can be fused in one space.”

 

To celebrate the launch of Meow! at Lima Design Week, an exclusive event gathered architects, interior designers, artists, and influencers from the creative community. The night, filled with art and creativity, was further enhanced by collaborations with Pisco 1615 and Mr. Perkins, who elevated the sensory experience, seamlessly blending film, art, and design.

 

 

The Meow! intervention will be available at the Cassinelli Experience Store, from Monday to Saturday, 10:00 AM to 7:00 PM. For more information about this unique experience, visit the store at Av. Santa Cruz 857, Miraflores, or follow Cassinelli on social media.

 

Cassinelli Experience Store


Address: Av. Santa Cruz 857, Miraflores
Hours: Monday to Saturday, 10:00 AM to 7:00 PM

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